Please Be Seated by Paul Cocksedge
London Design Festival 2019
Client: British Land
Photography: Mark Cocksedge
British designer Paul Cocksedge transformed Finsbury Avenue Square with Please Be Seated. Located in the heart of Broadgate, the Landmark Project was the most ambitious of British Land’s commissions to date.
The large-scale installation fused innovation and technology, and responded to the changing rhythm of the community: its design featured curves for people to sit on and walk under, further enhancing London’s largest pedestrianised neighbourhood. The work was made from scaffolding planks, and Cocksedge collaborated with Essex-based high-end interiors company White & White to re-imagine and re-use the building wood.
“Every single aspect of the installation is tailored to its environment as well as the function it serves,” said Cocksedge. “The curves raise up to create backrests and places to sit, as well as space for people to walk under, or pause and find some shade. It walks the line between a craft object and a design solution. It occupies the square without blocking it.”